When you're running and training in cool conditions, you need a jacket that's made for the job. With no chance of overheating, you can concentrate on smashing your workout. Styles with mesh lining and vents deliver extra airflow to let the heat out and cool air in. To stay cool when the temperature rises, choose breathable jackets for men. The fabric wicks sweat away from the skin and dries incredibly fast, giving you the confidence to push on and chase your goals. Men's sports jackets with Dri-FIT Technology keep you dry when you're working hard. With a loose fit, you can move easily so you don't have to compromise your training. Puffer jackets with Nike Shield fabric are water-resistant and windproof to keep you going, even in the harshest conditions.įleece jackets offer a snug and stretchy layer for warming up outside. Our synthetic and down-filled jackets for men deliver relentless warmth without extra weight, so you'll feel like nothing is holding you back. Roomy designs make layering easy, so you can stay comfortable as you brave the cold. When you want to stay cosy, insulated jackets with streetwear vibes are the perfect outer layer. You need a jacket you can count on when the mercury drops. Men's jackets with hoods keep water out and warmth in. Plus, water-repellent fabric provides protection from the rain, so you can focus on your goals. Long parkas offer extra coverage, so you stay protected from the cold. When the weather cools down and you need shielding from the elements, choose our men's winter jackets. Men's winter jackets for the toughest conditions Practicality paired with modern street style means you're ready for anything. From parkas to anoraks, men's jackets from Nike help you get the job done, no matter what. For example, a virtual sneaker might enable holders to preorder a physical counterpart, enable token-gated chats with shoe designers or unlock wearability in a favourite game.Īccording to data from Dune Analytics, Nike has earned a total of $185 million in NFT revenue since entering the arena, $93 million of which has come from primary sales revenue and $92 million from royalties.For long runs or cool weather workouts, your jacket is your first line of defence against wind and rain. Blending Digital with Physicalįaris believes that Nike’s NFTs and related digital products shouldn’t be seen as “the end of the purchase journey” but should instead be “the beginning of the journey”. It will be a platform where visitors can buy, show off and trade ‘phygital’ and virtual products, unlock access to events and products, and co-create products. Swoosh sits under Nike Virtual Studios, which is led by VP Ron Faris, the former head of Nike’s Snkrs app. Nike has really pushed the Web 3.0 angle in more recent years, launching an experience in November 2021 on the gaming platform Roblox and acquiring NFT studio RTFKT a month later, which has been pumping out collections ever since. Nike’s work in the crypto/blockchain world dates back to April 2019 when it filed a trademark for Cryptokicks, for which it was awarded a patent six months later, and is now a popular NFT collection. Swoosh, which launches Friday, will be the home of Nike’s virtual creations, with a first digital collection dropping in January. The company, which has already taken big steps into the Web 3.0 world, is developing a standalone Web 3.0 strategy through the domain Swoosh.nike. Swoosh (dot swoosh), a new Web 3.0 platform and ecosystem designed to appeal to traditional fans of the brand rather than the crypto community and early adopters. The new platform will combine NFT sales with real world bonuses.Nike has had a foot in the blockchain world since 2019.Swoosh, a Web 3.0 platform geared at meshing the real world with the digital
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